How to Increase Your Marketing by Reducing Your Spending

When setting up your online business, you’re faced with a lot of challenges in order to run your business successfully. At times, we are also concerned as how to accommodate the different aspects of our business especially when it comes to providing strategies for marketing. In the marketing process, you need to spend and allocate resources in order to make your business known. This may be the use of different advertising materials or with information dissemination that is important to share your business with the intended audience target. If you’re into professional webdesign, you need to find a good strategy in order to know what type of business you would be more than willing to cater to earn money and revenues for business survival.

If you want to increase marketing opportunities and reduce spending at the same time, use internet resources intensively. The good thing about an online business is that you have the power or control to provide all the information campaign that you want without having to spend a dime on print materials. What you would need to strengthen though is your networking potential which would drive your products or services to the intended people that you want to sell your products to. People are now more at ease when using internet resources whether they go online shopping, chances are there are still big opportunities that they are going to land in your page just as well as you have the right advertising component that can save you from having to spend more.

Aside from this, you should also choose a competent and best advertiser if there is a need to. Allocate a budget which may not hurt because you really need to invest money on a specific business but try to see if you’re using the best in order to save more. A good way to measure this is to try and check for some studies conducted in which better ways should you go and what are the best options that you must take in order to lets say improve your professional webdesign business.

Your involvement in social networking may also help a lot for you to spend less when it could have been more. The internet provides a variety of resources that we can use and each of these if uses extensively would provide you with a great way to enhance and find things that can certainly help out in terms of advertising opportunities. So whether you invest on an online shopping business or other kinds of businesses, there are always ways to maximize resources to favor at your advantage in the marketing side of it. Especially if it’s the internet, numerous ways can be obtained to succeed in your marketing campaign.

Do-it-Yourself Vs. Hiring a Professional Web Designer

We are living in a day and age where doing-it-yourself is all the rage, from do-it-yourself home renovation to do-it-yourself business card design. And now most recently, we have do-it-yourself website design. The question is, is doing it yourself web design better than getting a professional web designer to do it?

In this article we will examine the advantages and disadvantages to building a website yourself.

Complete Creative Power

When building your own website with either template software you have purchased, or a free online application, you get to choose from a set collection of colours, font styles, and fancy backgrounds etc. So it is easy to fully customize the look and feel of your website, right?

Well, not so fast. No doubt you are given a selection of styles and frills, but you are falling short on your company branding. What do these styles and frills say about your branding? Does your website illustrate a recognizable and professional brand that sets you apart from your competition? The answer is no.

Web surfers can easily tell a professional website from an unprofessional one. And when given the choice, web surfers may be more inclined to trust and do business with the more professional looking company.

If you are a student, hobbyist, or the purpose of your website is personal, a do-it-yourself templated website may be the perfect solution for your needs. However, if you are a business, or you are selling a product or service, hiring a professional to create your website is a must for branding purposes and for setting yourself apart from the competition.

HTML is not that hard to learn

It’s true, basic HTML is not that hard to learn. If you have a lot of extra time and energy to pour into learning HTML, you could probably create your first webpage within a few days.

But what will that webpage look like? Professional or amateurish? Chances are your webpage will look amateurish in comparison to your competition’s, if your competition used a professional web designer.

A professional web designer can ensure that there are no security loopholes in your code, make sure users across all platforms with different browsers will see your site correctly, and ensure that search engines such as Google will be able to read your code and index your website!

Let’s compare this scenario with that of a recreational photographer: Your Uncle just bought a new professional camera. He has no experience taking photos other than candid vacation snapshots. But he has read the manual and taught himself how this new camera functions. He says he is ready to start charging people to do their wedding photos. Do you hire him to do your wedding photos? The point is, just because someone learns how to use something new, doesn’t suddenly mean they have the creativity or expertise to use it well.

A professional camera does not make a professional photographer. Just as learning to code HTML doesn’t mean your website will look professional.

So now that the HTML is out of the way, how will you create your professional looking logo and/or customize the graphics for your website? To do this you will need a graphical software program such as Photoshop.

…Is Photoshop hard to learn?

Again, if you have a lot of extra time to learn and master graphic programs such as Photoshop and learn programming languages such as HTML, designing a website yourself may be the perfect solution. Further, your new web design knowledge could be advantageous in understanding how, for example, coding and website content affects how your site will be indexed by Google or other search engines.

Saving Time and Money

If you bought a web design do-it-yourself kit, it probably seemed like an affordable and easy to use solution. Simply fill in the blanks and the program will do the rest for you. Seems quick and easy, right?

The first question you should consider is, how much money is your time worth? If you have a lot of extra time and taking on website design seems like a fun and reasonable thing to do, then this option may be right for you.

But you should keep one thing in mind before you start. What if you invest your time to create your own website and it doesn’t work properly, or it doesn’t look professional? Then what?

Now what? You have to find a professional to fix the mistakes and the leak. So not only do you have to pay a professional roofer to re-do the job, you also lose money on the shingles you purchased, and you wasted your time.

Doing it yourself may save you money at first, but if you have to hire a professional to correct any problems later, it may end up costing you even more money.

Either avenue you choose, whether you do-it-yourself or you hire a webdesign professional, we wish you the best of luck and all the success with your web design project.

5 Simple Steps to Build a Custom Website of Your Own

I see way too often folks just getting a free or paid template and adding some text to it and stating they have a custom website. This is not true; they do no have a custom website.

To have a custom website you have to build it yourself or have a web designer build it for you. Either way, it must be unique and fit your personality.

There are many things to take into consideration when you build a custom website; there are domain names, hosting, FTP software and more. Now these things are relatively cheap or no cost so don’t get caught up into that.

Here are some simple to follow steps to build a custom website:

#1 – Get your own domain name and make it unique to your website. Choose the right domain name to match what your website is about

#2 – Get good and reliable hosting. Too many times I come across folks so just don’t understand this and get any hosting then find themselves trying to switch. Check hosting companies out carefully. The number one thing you must be sure of is their support, if they have good reliable support you should be fine.

#3 – Your Graphics, now as much as you might hear that graphics will make your website more professional looking and better, this just isn’t always true any more. You do not need graphics on your website to make it work. Yes, you can have graphics on your website, but keep them simple, like the cover of your product if you are selling one, a picture of yourself, you can have a simple header at the top but it is not necessary. I have found that I get more subscribers without the header 🙂

#4 – Your layout keep your layout simple and easy to use. Your navigation should be on the left hand side, as this is where most people look for it since it has always been there on all other websites or across the top. Don’t change what works! Make sure your categories are easy to understand for your visitors, don’t use fancy wording that they might not understand be clear to what each category is.

#5 – Content! This is the biggest part of your website and you have to be sure you are delivering quality content. Keep your content short and to the point. Make bullets to have the important parts stand out. Make short 3 or 4 sentence paragraphs. Have sub headlines in the middle of your pages there are a lot of people out there today that just scan webpages. Make sure you tell your visitors Exactly what you want them to do and how they can do it.

There you go 5 simple steps to build a custom website, put these to use and you can have your very own custom website in no time at all. Building websites today is easier than ever, since there aren’t many people anymore that care about graphics and fancy flash sites, they are more apt to leave your page with that stuff on it then actually read your site.

If you’d like to learn more about website designing I strongly recommend this eBook will walk you through step by step in building a website.

Effective Webdesign

The Basics

Now that you know what web design and related terms mean, lets get down to the real thing: Designing Effectively How to balance artistic design with practicality and functionality.

Use of graphics and content

Unless your website is all about graphics, how to make them, edit them or just a bunch of links to graphics websites, I suggest you use graphics sparingly, especially the flashing, twirling kind. They not only detract readers from the content, but they also take ages to load. You do not want your readers to leave your website because your graphically attractive page does not seem to load fast enough. Then again, too much text is boring. So mix and match the graphics and text on your page, having enough white space so that the page is not plain annoying.

Layout and design

While designing, keep in mind that poor layout and design will make your pages unreadable and difficult to keep your visitors on your website for long. Some of the things that make a poor design and layout:

 

  1. Text that is too small to read
  2. Color combinations of text and background that make the text hard to read
  3. Large graphic files that take forever to load
  4. Multiple things that blink
  5. Unclear navigation; over complex navigation
  6. Paragraphs of type in all caps, bold, and italic all at once
  7. Graphics that don’t fit on the screen (assuming a screen of 640×460 pixels)
  8. Animations that never stop
  9. Complicated frames, too many frames, unnecessary scroll bars in frames
  10. Cluttered, not enough alignment of elements

 

Some of the things that make a webpage stand out from the crowd:

 

  1. Stay away from bad design features listed above.
  2. Background does not interrupt the text
  3. Navigation buttons and bars are easy to understand and use
  4. Good use of graphic elements (photos, subheads, pull quotes) to break up large areas of text
  5. A large site has an index or site map
  6. Link colors coordinate with page color
  7. Every graphic link has a matching text link
  8. Animated graphics turn off by themselves
  9. Pages download quickly
  10. All pages have the immediate visual impact within 640 x 460 pixels

 

Planning

Most of the time, all it takes to design your website effectively is a little planning. When designing a website, it needs to be clean, uncluttered, attractive and easy for users to read and find what they need. Begin with a webdesign plan:

 

  1. what colors do you want to use?
  2. Are these colors complimentary?
  3. What items – text, images, data – do you want to put in your pages?
  4. What layout do you want? Look at other websites and then decide.

 

Follow the above steps to get a website that speaks for itself and your business. You can always contact me for suggestions and webdesign projects.

Website Basics

The Basics You have a flourishing business – everything is in its place. You just miss one important piece of marketing: an Internet Presence a website. Like everything in business, getting a website needs planning. Getting an effective website needs even more planning. Here are some basic things to know and plan: The WWW What is the www or the internet? Basically a network of websites from all over the world you can access via your computer for which you need an internet connection and a browser. Internet connections are available from ISPs, and most of the popular browsers are free downloads from the internet. Just like writing/typing an address on a postal envelope, you type the website address in the browser beginning So if you want to access the Microsoft website, you would type http://www.microsoft.com in the browser and hey, presto! You get all the information about microsoft and its products on your browser. Just click on the available links and you are on your way. Your Website Your website will be a bunch of pages all linked together via hyperlinks. You can ofcourse have a one-page website or as many pages as you like – depending on the amount of information you want to share with your visitors. Hyperlinks are text or images pointing to another page, just like the heading of this article points to my website. Your Audience As the web has grown, so has the types of people who access it and how they access it. As we say, it is impossible to please everybody. It is very difficult to design a website which will be accessible to all. Carefully choose your content and design, keeping in mind who your target audience is and what type of equipment they use. Equipment here means the computer and other hardware and also includes the software used for connecting to the internet and browsing it. The best way to reach more people is to use pure HTML, and keep the use of scripting languages like JavaScript, Java, and other plug-ins to the minimum. While this may not make your site flashy,stylish or trendy, you will have the satisfaction of knowing that your site is accessible to most of the people. Afterall, that is the whole point of this exercise, right? Designing your website means knowing your audience and their requirements. Content Now that introductions are over, lets get down to the core of your website: Content. The most important aspect of any website, content is the one thing that will keep your visitors at your site and keep bringing them back. The content should depend on what you want to let your visitors know – about the company, the products, the services. Keep the content interesting, updating it often for repeat visitors. Often this can mean providing more details about different aspects in your business, like seasonal discounts, etc. Your visitors will visit your site again and again if the content is relevant, and there is something new every time they visit. Layout A well laid out website will be a successful one. Whether you design the site yourself, or outsource the task to a webdesigner like us, first layout your ideas on paper. Choose text, color and graphics carefully, they all contribute to the page load time. Starting with your Home Page, keep it fast-loading, with a good navigational structure. Try to follow the same layout for the whole website. Change the layout only for different sections and not different pages. If the navigation bar is at the top on your HomePage, keep it at the top in all the other main pages. Consistency in layout is very, very important. These are just some of the basics about building a website. There are many more, some requiring a article all about themselves. Keep visiting, as I plan to write about as many as I can. Ofcourse, you are welcome to email me your suggestions/comments about what you would like to read about in webdevelopment.